Event Date: 24 April 2018
Time: 18:00 - 21:00
Location: HUBBA DISCOVERY
Seat: 30 seats
Schedule:
18.00 - 18.30 : Registration
18.30 - 19.45 : Sharing about Topic Cluster
19.45 - 20.15 : Q & A
20.15 - 21.00 : Networking
Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, SEOs are exploring a new way of linking related content under a "topic clusters" model. This report serves as a tactical primer for marketers responsible for SEO strategies.
Topic we will discuss today will be.
- Introduction
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
While you cheerfully (or apathetically) browse the web, many companies are quietly reconfiguring their webpages in the background. Why? Because competition today to get found in search engine results is intense, and as a result, SEO practices have evolved to a new model being leveraged by many content-focused websites.
SEO is now shifting to a topic cluster model, where a single “pillar” page acts as the main hub of content for a overarching topic and multiple content pages that are related to that same topic link back to the pillar page and to each other. This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher and higher for the topic it covers. The topic cluster model, at its very essence, is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.
Speaker of the Event
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Principal Channel Consultant - APAC Agency Partner Programs (HubSpot) |
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Managing Director - Cipher Co., Ltd.
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