Content Marketing: Topic Cluster The Next Evolution of SEO
When: Tuesday, April 24, 2018, 5:30 PM to 9:30 PM
Where: DISCOVERY HUBBA, Siam Discovery 4th floor
While you cheerfully (or apathetically) browse the web, many companies are quietly reconfiguring their webpages in the background. Why? Because competition today to get found in search engine results is intense, and as a result, SEO practices have evolved to a new model being leveraged by many content-focused websites.
SEO is now shifting to a topic cluster model, where a single “pillar” page acts as the main hub of content for a overarching topic and multiple content pages that are related to that same topic link back to the pillar page and to each other. This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher and higher for the topic it covers. The topic cluster model, at its very essence, is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.
- Search Engines Are Forcing SEOs to Adapt
- Do Topic Clusters Actually Impact SERPs?
- What Does This Mean for my Website?
- How Do I Create a Topic Cluster?
- Conclusion: Tactical Tips to Get Started With Topic Clusters
